{"id":8,"date":"2026-10-18T04:01:43","date_gmt":"2026-10-18T04:01:43","guid":{"rendered":"https:\/\/victorarboleda.com\/en\/home\/"},"modified":"2026-10-21T11:30:37","modified_gmt":"2026-10-21T11:30:37","slug":"home","status":"publish","type":"page","link":"https:\/\/victorarboleda.com\/en\/","title":{"rendered":"V\u00edctor Arboleda"},"content":{"rendered":"\n<div class=\"wp-block-group va-redesign a-refined hero-concept hero-portrait-v3 is-layout-flow wp-block-group-is-layout-flow\">\n<section class=\"wp-block-group shell hero-a is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group hero-copy is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading\">Connecting ideas.<br>Creating possibilities.<\/h1>\n\n\n<p class=\"intro wp-block-paragraph\">I\u2019m V\u00edctor Arboleda. I connect people, knowledge and technology to explore new ways of working, learning and creating.<\/p>\n\n\n<p class=\"button wp-block-paragraph\"><a href=\"https:\/\/victorarboleda.com\/en\/blog\/\">Ideas and lessons <\/a><\/p>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/victorarboleda.com\/en\/wp-content\/themes\/victor-editorial\/assets\/redesign\/portrait-hero-v3.png\" alt=\"Portrait of V\u00edctor Arboleda\"\/><\/figure>\n\n<\/section>\n\n\n<section class=\"wp-block-group shell areas is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading section-title\" id=\"areas-title\">Areas of work<\/h2>\n\n\n<div class=\"wp-block-group area-grid is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Applied technology<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Connecting agents, applications and people.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Agriculture and food systems<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Connecting agricultural knowledge, information and business thinking.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">International education<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Connecting professionals with learning opportunities.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Creative industries<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Exploring audiovisual storytelling and AI-assisted publishing.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Environmental management<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Understanding impact to make better decisions.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">International development<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Connecting rural realities, learning and purposeful projects.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group shell journal is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group section-heading is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Recent ideas<\/h2>\n\n\n<p class=\"text-link wp-block-paragraph\"><a href=\"https:\/\/victorarboleda.com\/en\/blog\/\">All articles<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-query va-editorial-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"stories wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-30 post type-post status-publish format-standard has-post-thumbnail hentry category-innovation tag-extension tag-smallholders tag-technology-adoption\">\n\n<article class=\"wp-block-group story is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"story-image wp-block-post-featured-image\"><a href=\"https:\/\/victorarboleda.com\/en\/blog\/what-adoption-actually-requires\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/victorarboleda.com\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/field.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"What agricultural technology adoption actually requires\" style=\"object-fit:cover;\" srcset=\"https:\/\/victorarboleda.com\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/field.jpg 1600w, https:\/\/victorarboleda.com\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/field-300x225.jpg 300w, https:\/\/victorarboleda.com\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/field-1024x768.jpg 1024w, https:\/\/victorarboleda.com\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/field-768x576.jpg 768w, https:\/\/victorarboleda.com\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/field-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n<div class=\"wp-block-group story-copy is-layout-flow wp-block-group-is-layout-flow\"><div class=\"meta wp-block-post-date\"><time datetime=\"2026-05-07T00:00:00+00:00\">May 7, 2026<\/time><\/div>\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/victorarboleda.com\/en\/blog\/what-adoption-actually-requires\/\" target=\"_self\" >What agricultural technology adoption actually requires<\/a><\/h3>\n<div class=\"story-excerpt wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">The question is rarely whether a technology works. It is whether it survives the month after the project vehicle stops arriving. <\/p><\/div>\n<a class=\"text-link wp-block-read-more\" href=\"https:\/\/victorarboleda.com\/en\/blog\/what-adoption-actually-requires\/\" target=\"_self\">Read article<span class=\"screen-reader-text\">: What agricultural technology adoption actually requires<\/span><\/a>\n<\/div>\n\n<\/article>\n\n\n<\/li><li class=\"wp-block-post post-31 post type-post status-publish format-standard has-post-thumbnail hentry category-international-career tag-agricultural-education tag-career tag-international-programs\">\n\n<article class=\"wp-block-group story is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"story-image wp-block-post-featured-image\"><a href=\"https:\/\/victorarboleda.com\/en\/blog\/from-participant-to-program\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/victorarboleda.com\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/workshop.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"From participant to program: what I learned on both sides of an exchange\" style=\"object-fit:cover;\" srcset=\"https:\/\/victorarboleda.com\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/workshop.jpg 1600w, https:\/\/victorarboleda.com\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/workshop-300x225.jpg 300w, https:\/\/victorarboleda.com\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/workshop-1024x768.jpg 1024w, https:\/\/victorarboleda.com\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/workshop-768x576.jpg 768w, https:\/\/victorarboleda.com\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/workshop-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n<div class=\"wp-block-group story-copy is-layout-flow wp-block-group-is-layout-flow\"><div class=\"meta wp-block-post-date\"><time datetime=\"2026-03-24T00:00:00+00:00\">March 24, 2026<\/time><\/div>\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/victorarboleda.com\/en\/blog\/from-participant-to-program\/\" target=\"_self\" >From participant to program: what I learned on both sides of an exchange<\/a><\/h3>\n<div class=\"story-excerpt wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">In 2018 I arrived in the United States as an intern on a swine farm. In 2023 I returned to work on the program that had sent me. The view is different from each side. <\/p><\/div>\n<a class=\"text-link wp-block-read-more\" href=\"https:\/\/victorarboleda.com\/en\/blog\/from-participant-to-program\/\" target=\"_self\">Read article<span class=\"screen-reader-text\">: From participant to program: what I learned on both sides of an exchange<\/span><\/a>\n<\/div>\n\n<\/article>\n\n\n<\/li><li class=\"wp-block-post post-32 post type-post status-publish format-standard has-post-thumbnail hentry category-sustainability tag-cocoa tag-safa tag-sustainability-indicators tag-value-chains\">\n\n<article class=\"wp-block-group story is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"story-image wp-block-post-featured-image\"><a href=\"https:\/\/victorarboleda.com\/en\/blog\/measuring-sustainability-without-drowning-producers\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1600\" src=\"https:\/\/victorarboleda.com\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/landscape.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Measuring sustainability without drowning the producer\" style=\"object-fit:cover;\" srcset=\"https:\/\/victorarboleda.com\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/landscape.jpg 1600w, https:\/\/victorarboleda.com\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/landscape-300x300.jpg 300w, https:\/\/victorarboleda.com\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/landscape-1024x1024.jpg 1024w, https:\/\/victorarboleda.com\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/landscape-150x150.jpg 150w, https:\/\/victorarboleda.com\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/landscape-768x768.jpg 768w, https:\/\/victorarboleda.com\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/landscape-1536x1536.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n<div class=\"wp-block-group story-copy is-layout-flow wp-block-group-is-layout-flow\"><div class=\"meta wp-block-post-date\"><time datetime=\"2026-01-30T00:00:00+00:00\">January 30, 2026<\/time><\/div>\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/victorarboleda.com\/en\/blog\/measuring-sustainability-without-drowning-producers\/\" target=\"_self\" >Measuring sustainability without drowning the producer<\/a><\/h3>\n<div class=\"story-excerpt wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Every certification scheme adds indicators. Almost none of them remove any. Somebody at the end of the chain absorbs that cost, and it is usually the person with the least capacity to absorb it. <\/p><\/div>\n<a class=\"text-link wp-block-read-more\" href=\"https:\/\/victorarboleda.com\/en\/blog\/measuring-sustainability-without-drowning-producers\/\" target=\"_self\">Read article<span class=\"screen-reader-text\">: Measuring sustainability without drowning the producer<\/span><\/a>\n<\/div>\n\n<\/article>\n\n\n<\/li><\/ul>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group shell about is-layout-flow wp-block-group-is-layout-flow\" id=\"about\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">A connected perspective.<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Working with producers, companies and development organizations taught me to connect strategy with reality. Today that perspective also informs my work in international education.<\/p>\n\n\n<p class=\"text-link about-more wp-block-paragraph\"><a href=\"https:\/\/victorarboleda.com\/en\/about\/\">More about me<\/a><\/p>\n\n<\/div>\n\n<\/section>\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Connecting ideas.Creating possibilities. I\u2019m V\u00edctor Arboleda. I connect people, knowledge and technology to explore new ways of working, learning and creating. Ideas and lessons Areas of work Applied technology Connecting agents, applications and people. Agriculture and food systems Connecting agricultural knowledge, information and business thinking. International education Connecting professionals with learning opportunities. Creative industries Exploring [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"editorial-page","meta":{"va_seo_title":"","va_seo_description":"Business innovation, digital transformation and sustainability. Projects and writing by V\u00edctor Arboleda.","va_reading_minutes":"","va_original_id":"","va_original_video":"","va_noindex":"","footnotes":""},"class_list":["post-8","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/victorarboleda.com\/en\/wp-json\/wp\/v2\/pages\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/victorarboleda.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/victorarboleda.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/victorarboleda.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/victorarboleda.com\/en\/wp-json\/wp\/v2\/comments?post=8"}],"version-history":[{"count":2,"href":"https:\/\/victorarboleda.com\/en\/wp-json\/wp\/v2\/pages\/8\/revisions"}],"predecessor-version":[{"id":85,"href":"https:\/\/victorarboleda.com\/en\/wp-json\/wp\/v2\/pages\/8\/revisions\/85"}],"wp:attachment":[{"href":"https:\/\/victorarboleda.com\/en\/wp-json\/wp\/v2\/media?parent=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}